Session Details

Using LinkedIn as a Marketing and Networking Tool

Business Development

Date: Friday, August 22, 2025
Time: 2:10 pm

In this interactive session, you’ll learn how to present yourself professionally, expand your network, and market your services effectively.

Whether you’re looking to attract new clients, connect with referral partners, or simply enhance your visibility, LinkedIn offers tools that can help you grow your practice.

You’ll discover how to optimize key sections of your LinkedIn profile, including your profile headline, About section, Featured section, and top five skills.

You’ll also learn simple strategies for creating and sharing content to stay visible and relevant on the platform. We’ll review ideas for sharing posts and articles, tips for publishing information via a LinkedIn Newsletter, and ways to engage with the content shared by others.

Designed for Certified Senior Advisors across industries, this session offers practical, time-saving tips to help you make the most of LinkedIn.

Learning Objectives:

1. Identify essential components of a professional and engaging LinkedIn profile.
2. Learn simple strategies for creating and sharing content to stay visible and build credibility.
3. Discover effective ways to network and build referral relationships using LinkedIn.

Reach me at joyce@boomerssocialmediatutor.com or at 303-570-9864.