Speaker
Angela Green Urbaczewski

Session Details

PLENARY SESSION: Leverage AI to Create Personalized Client Experiences, Sponsored by Coventry

Date: Wednesday, August 28, 2024
Time: 8:10 am

Deliver customized experiences to your clients and employees using AI technology. Learn how new AI data analytics tools can quickly leverage current client data to personalize customer journeys. See examples of how chat, e-mail marketing, SMS, and client retention strategies are evolving with AI.

We’ll explore privacy-conscious ways to apply AI to “non-tech-native” older adult and adult child customer journeys. AI puts predictive analytics and modeling in the hands of business and marketing leaders without relying on programmers, creating real-time access to more meaningful customer data.

See examples of:

Easy AI customer analysis that doesn’t require coding
Simplified predictive modeling
Using AI models in chat, email marketing and text marketing
Using AI to build reputation and referrals
When AI is the right tool, and when it may overcomplicate things

Also consider:

AI use policies for your business
Privacy rules like HIPAA – which AI tools follow the rules
Helping older adults and families adapt to this new technology
Identifying good use cases and return on investment for your small business

Interested in viewing sessions from a particular track?
Select from Finance & Insurance, Health Care & Home Care or Aging Trends for a full list of sessions.