Resources
Tools for Professionals Who Work With Seniors
Bookshelf - Business & Money
My House Our House: Living Far Better for Far Less in a Cooperative Household
Karen M. BushWith millions in the Boomer generation aging, single and still active, many are exploring non-traditional living arrangements. My House Our House is the story of three trailblazing women who came together to create a 21st century cooperative household.
Moving in the Right Direction: The Senior's Guide to Moving and Downsizing
Bruce NemovitzMoving in the Right Direction shares Bruce’s experience and expertise on the many issues involved when seniors consider moving from their long-time home.
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
Brent GreenBy 2010, 30 percent of the U.S. population will be over age 50.
How to Avoid the Pain and Suffering of Probate!!
Rolland G. (Rollie) RiesbergThis is the must-read go-to book for what to do: before the death of a dear loved one; after the death of a dear loved one; to avoid the “pain and suffering” of probate.
Gray is the New Green
Karen SandsA paradigm shifting business book for visionary leaders, savvy marketers, and innovative entrepreneurs who are ready to rock their revenues in the Longevity Economy by staying in sync with the people who keep them in business.
The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap
Lori K. BitterThis easy-to-read book will shatter many of perceptions that, in the past, have diverted marketers’ attention from one of the biggest marketing opportunities ever.
Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future
Brent GreenMainstream business has been slow to react to dramatic population aging–maybe even in denial. All but a handful of enlightened companies remain fixated on the gold standard of demographic marketing targets: adults 18 to 49.
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Rajendra S. SisodiaCompanies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.
The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life
Marci AlboherUntil recently, most Americans equated the end of a successful career with the beginning of retirement. No more. Now they want to stay in the game, or better, change the game.
Emotional Branding: The New Paradigm for Connecting Brands to People
Marc GobeThe “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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